As You Rethink Your Packaging, Sell More with
These Five Simple Ideas
STANDOUT – Make your package the most visible in your category
BE SIMPLE – Sharp graphics, vivid colors and copy that is easy to read and clearly states the benefit(s)
KINDERGARDEN TEST – Would a five year old be able to pick out your package on the shelf due to a distinctive brand mark?
ENGAGE EMOTIONALLY – It’s a known fact people react to eye contact. If people are used on your packaging, are they positioned to create eye contact with the shopper?
BRAND ASSETS – Do the visual symbols (logo, typography, brand mark, etc.) on your package transfer easily to other marketing communication vehicles? Over time and when seen they will generate the feelings associated with your brand.