Delighted or Surprised?
As a brand marketer, suppliers tell you their packaging will sell more of your product. Promising their version will have the look to increase your product’s sales.
In retail packaging two key words ring tried and true: Delighted or Surprised. For when your new packaging arrives you’re going to feel one or the other.
Observation: Surprised is what the majority of brand marketers feel.
Why: Your new printed package does not have the shelf impact you expected.
It’s not bad strategy, artwork or design. Your artwork was compromised by the lazy printing standards of the packaging industry.
Fact: the integrated packaging suppliers focus on selling tons of paper versus creating packaging that will increase your product’s shelf velocity.
Unless your shelf packaging stands out from competition with vibrant color and sharp graphics, the chances of your sales improving are minimal.
On the shelf:
- Eye Appeal = Buy Appeal
- Unseen = Unsold
If you’re tired of smooth talk with no results, then give Proactive a call: 909.390.5624.
We understand the importance of increasing your product’s sales. Our focus is selling your product, not ourselves.
Imagine how you’ll feel receiving packaging that delights you – versus surprises you.
Make your packaging matter. Why wait?