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Sustainable Packaging


Whenever Proactive talks about packaging, it’s always in the context of sustainability.  In today’s competitive marketplace, the need for consumer packaged goods (CPG) manufacturers and retailers to develop systemic, sustainable collaborative innovation is more urgent than ever.   Proactive Packaging helps save time and money for its CPG manufacturer and retailer customers facing environmental liabilities and risks, in the process giving them the power to be “green on demand.”

Strong market and regulatory forces are already at work pushing the global packaging industry toward greater sustainability.  In the not-too-distant future, sustainability-related reporting is likely to extend to entire manufacturing operations, including packaging.  In addition to regulatory compliance, retailers and CPG manufacturers are recognizing that significant savings can be realized by reducing costs associated with packaging-related wastes. Moreover, consumers exert a strong—-if not always consistent—-influence as well through their increasing preference for products that they perceive as environmentally friendly.

Read about Proactive Packaging’s SPACE program

Sustainable packaging is the development and use of packaging that results in improved sustainability—-a pattern of resource use that aims to meet business needs while preserving the natural environment. It involves proper package design, choice of materials, processing and the life cycles of boxes, containers, cartons and displays. Packaging accounts for as much as one-third of solid waste in U.S. municipal landfills, according to the Environmental Protection Agency (EPA). Proactive’s environmentally preferred packaging uses minimal materials, which are recycled or made in environmentally responsible ways, and which are biodegradable and easily recycled or reused so they aren’t dumped in landfills.

Environmentally friendly packaging meets the demands from CPG manufacturers, retailers and consumers for products that are functional without leaving harmful, long lasting effects on the environment.  Sustainability involves the entire supply chain, but what sets Proactive apart from everyone else is our formula for sustainability success in packaging—Proactive is the most recyclable company currently in graphics and the most sustainable packaging supplier in the United States today.  We deliver to our customers a 100 percent sustainable package at a competitive price with favorable shipping rates.